#ItalyIsBack is part of a governmental campaign aimed to re-launch the Italian Brand after the first Covid19 wave that hit the country. In Italy the epidemiological situation has definitely improved and the tools to keep everything under control have been put in place. The measures against the spread of Covid19 guarantee everyone a safe and trouble-free summer holiday. Across social media we promoted: art, culture, gastronomy, beaches, historic villages, crafts and landscapes of this beautiful country.